As summer rolls in it is time to “roll out”, sporting your most stylish pair of sunglasses, of course. Whether you are a fan of the Tom Cruise Aviators, or rocking the Ray-Bans; sunglasses make a statement. And, if you have one of the eye conditions that Vision of Children is focused on, there is also a good chance that you are light-sensitive, making sunglasses even more necessary. This realization prompted me to start looking into various eyewear companies.
If you are a glasses company like Proof Eyewear, Warby Parker, or Toms, the statement you make is more than just a fashionable one. These companies, along with others, have made it their mission to sell a product that makes a difference. Their “Do Good” philosophy is changing lives and providing sight to people worldwide.
When they see a need, Proof takes on the challenge. They have donated to a variety of charities focused on reforestation in
disaster relief for the tsunami in Japan,
and helping recovered child soldiers in Africa.
What really caught my eye, were Proof’s contributions to a charity in India
that treats curable sight disorders and provides sight-giving surgeries to
those in need; raising $25,000 in a year—money that will be used to open an eye
clinic in an under-served area of India.
|The Dame Brothers on Shark Tank|
It is great to see for-profit eyewear companies change lives by giving people the gift of sight. Like VOC, rather than accepting that “seeing is believing”, they believe so that others may see. Each step toward clear eyesight is progress, and we hope that one day every child will see clearly! Thank you to all of these companies who are making a difference, and keep up your “Do Good” work!
-VOC Summer Intern, Kelley Burr, is an undergraduate at the University of Northern Colorado studying Recreation, Tourism, and Hospitality.